I’ve spent the last 12 months building a self-funded AI SaaS startup with my cofounder to over 45,000 users. There are still just 2 of us, and we want to keep it that way, so we look for every opportunity to use AI ourselves to keep our SaaS lean and still deliver a great customer experience.

Being so close to the latest AI tech has meant we have seen the best (and the worst) tools come and grow (or go). So we have put together a list of the battle-tested ways we use AI in our business and the tools we use, so you don’t have to find them for yourself.

1. Leverage a ChatGPT Plus subscription

Probably the simplest and highest “return on investment” purchase decision regarding AI you can make this year for your SaaS - get you and everyone in your team access to ChatGPT Plus.

At $20 per month, if you value your time even at minimum wage, ChatGPT only has to save you an hour of work per month to make it an economical purchase.

A lot of the ideas I am going to share with you for how to start using AI in your business are going to need it too, so get signed up right away.

The sooner you start using it, the faster you will learn where it will can and can’t help you, and the more familiar you will be with the possibilities of AI tools more broadly.

A ChatGPT Plus subscription will get you:

• Access to the most powerful models (GPT-4 at the time of writing)
• Faster response times and less likelihood of servers hitting capacity
• Priority access to the latest features - like the new “vision” model
• Custom instructions to save tailored prompt settings
• Access to create “GPTs” - custom AI assistants, specialising in certain tasks

A screenshot of ChatGPT Plus

2. Use an AI Customer Support Assistant

You can have the most intuitive product in the world, the best documentation, and the finest tutorials, but I guarantee, customers will still always have questions, and as your SaaS scales, the number of customer support queries tends to scale with it.

Thankfully, AI can help.

There are tools like My AskAI that let you add your website and in minutes get a customized AI customer support assistant for your site trained on all your product guides and help documentation, able to answer any question, instantly, 24/7.

Think of it as an AI “first line of defense” for you and your customer support team, answering all the questions that your users probably could have answered themselves (if they could be bothered to look around).

The best AI customer support assistants will also: