It’s easy to get overwhelmed when running your own SaaS business, bogged down with the “busy-work” that you feel needs to be done when it probably doesn’t move the needle as much as you would like it to.
Then there are the tasks that you do once and, like as not, don’t revisit, but have a huge impact on your business and so are worth the time invested to ensure you do them well.
I’ve put together a list of just those tasks, the 80/20 activities that you should spend more time on to get the most out of your SaaS and, your time (they have been working for us!).
Let’s get started:
The “hero” section of your business’ website is the immediately visible section of your website or landing page that users see as soon as they land on it, it is sometimes referred to as “Above the fold”.
It is at this point where the vast majority of visitors to your page will decide whether they are going to delve further or bounce, so it needs to make an impact.
Therefore, when it comes to your landing page, you want to spend 80% of your time creating and iterating on this section. More specifically, you should be focussing heavily on the:
For some top tips on each of these, check out Harry Dry’s Marketing Examples and click on “Landing page”.
The elements in this section you should be testing regularly as they will likely have the biggest impact on your landing page’s conversion rate, you can use a tool like VWO or Optimizely to do this.
Your product positioning is how you communicate to potential customers what your product stands for and what it doesn’t.
If your positioning is unclear it can lead to confusion in your customers’ minds but can also make your life significantly more difficult.
You need to be able to show how your product’s positioning differs from that of your competitors, otherwise, you are going to have a much harder time converting visitors to customers.